REBRAND 100 Bronze for UBS rebranding
1 March 2016
The Zurich branding agency SNK has won a REBRAND 100 award for the global redesign of UBS. The new brand identity and its incisive style mark a new chapter in the history of the UBS brand.
For the UBS brand, white is not only a design element but a dominant brand color. Short, catchy headlines in the corporate typeface Frutiger Light communicate clear, convincing messages. Spontaneous, authentic pictures like real captured moments in the life of clients complete the brand design. The optimally aligned interplay between design and communication – especially in the digital environment – is modern, clear and accessible.
REBRAND 100® Global Awards are among the first and most respected recognition for repositioned brands. Every year, an international jury of experts recognizes the best rebranding of companies from around the world. For 2016 work was submitted from more than 37 branches and 42 countries.