Online and offline convincingly combined
28 January 2019
The formula for success for Bauwerk installation partners is the optimal combination of online and offline. At the stand at BAU 2019 in Munich, Bauwerk linked the two worlds in a striking way, showing installation partners how they can generate valuable leads and new business without great effort via the new Bauwerk website.
An installation of testimonials inside the Bauwerk container – a kind of short-cut tunnel – proved how customers tick and that more and more of them are digitally on the move and guided installers to the login counter. There, the login area was explained and best cases were presented. Installation partners who had not yet activated their own customizable profile could do so right at the stand – with Bauwerk support, of course.
Bar area on the roof of the container
More and more customers are digitally on the move: the changing needs of customers were presented inside the short-cut tunnel.
First concept sketch for the Bauwerk stand at BAU 2019 in Munich.
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