German Brand Award Gold for air-lux
22 June 2018
The new air-lux brand identity created by SNK is rewarded with Gold by the German Brand Award 2018 in the category Building & Elements. With a new attitude, an atypical look for the industry with a lot of white space and a refreshingly blunt tonality, air-lux is setting a new tone at all touch points.
The typographic handling presents the massive robustness of the material processed by air-lux as well as the horizontality of the sliding window system. Controlled use of transparency achieves a glass-like effect. SNK conceives and designs all media and measures for air-lux in the new design – from the image brochure to product flyers, online banners and advertisements to trade fair stands.
more about air-lux
German Brand Award – winners
German Brand Award – gallery