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Thingamajig or “Seriously, you have to change your name!”

4 June 2015

A while ago, we started working with an international client. Things were moving along nicely – actually they still are – and a great idea set off on its way to becoming a better brand. One day, our client said, “I really enjoy working with you. But, seriously, you have to change your name.” He couldn’t even say it, much less remember our 27-letters. So what did we do? Right. Now we are, officially, what everyone’s been calling us for years. SNK.