As much as needed, as little as possible.
1 December 2015
SNK has supported SIX with the development of their brand positioning, brand identity and brand structure since 2007. As part of continually sharpening the brand identity, SNK reworked the design guidelines for the single brand SIX and adapted the various aspects of the design accordingly. The result: a more concise and uniform brand image.
The revised guidelines are the basis for efficient implementation of consistent brand communication. This makes SIX recognizable worldwide and helps bring the company values and perception of quality to life throughout the entire organization.