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Sharply reduced

29 January 2016

In recent years PKRück, with more than 170,000 insured, has established itself as a leading provider in the reinsurance market. As an unconventional, playful style of communication has become a trademark of the company, the new campaign is presented with self-confidence and without “blah-blah”.

A crossed-out cliché with PKRück dark blue and the logo says it all – and guarantees refreshing differentiation in the sector.