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New design gets the vote

15 April 2014

In the run-up to every referendum, the Canton of Zurich publishes a special newspaper to provide the 900,000 eligible voters with information about the upcoming vote, as well as a dynamic summary of what is on the ballot.

The May 18, 2014 edition marked the first with SNK’s new design, which needed to fit with the Canton’s existing corporate design while making the content easier to grasp. The result is promising, with concise writing, a clear structure and lively graphics – the best way to get to the heart of the issues.