Muba and Pro Infirmis: two new mandates for SNK
7 October 2016
SNK wins the pitch for further development of the positioning and identity of Muba and supports Pro Infirmis in establishing the theme “obstacle-free construction”.
Muba, the oldest and biggest public fair in Switzerland, was staged for the first time in 1917. Following the 100th fair, Muba will turn over a new leaf. The brand is being updated, and the offerings will be tailored to the new needs and requirements of the visitors. SNK succeeded in the pitch over several branding and advertising agencies and will support and consult Muba in design and communication as the new lead agency.
Pro Infirmis is the largest professional organization in Switzerland for people with disabilities.
An increasingly important theme for Pro Infirmis is “obstacle-free living” and consequently “obstacle-free construction”. Pro Infirmis selected SNK as a partner to promote the theme “obstacle-free” in a more positive and powerful way with various stakeholder groups. This includes showing that good architecture does not contradict “obstacle-free” and, in fact, naturally can include accessibility for everyone in an aesthetic way.