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Early Bird: The need for trademark protection

18 November 2013

At the second SNK Early Bird on the 14th of November, Oscar Todeschini of SNK interviewed our guest David Aschmann, trademark law judge on the Federal Administrative Court in St. Gallen. The topic was “Brands: point of dispute.”




In an entertaining mix of professional expertise and self-irony, with sprinklings of philosophy in between, David Aschmann knows all too well the fundamentals of trademark protection, which he linked to concrete examples. He defended his position with authority and a sense of humor. For him, protecting brands is anything but “sticky business”, and he pointed out the importance of continuity in the rulings. Nevertheless, he fully understands the desire for continual change and updating brands – just as we continually change our own perception of ourselves.



The next occasion for early risers to have an insider’s peek at the world of branding will be March 13, 2014. SNK’s Early Bird guest will be Tabi Haller-Jorden, thought leader in diversity management and social justice issues and President & CEO of The Paradigm Forum GmbH.


Federal Administrative Court