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Early Bird: linking corporate culture to the brand

19 March 2014

At the third SNK Early Bird on the 13th of March, Eleanor Close Kraft of SNK interviewed our guest Eleanor Tabi Haller-Jorden of The Paradigm Forum. The topic this time: «CREATIVE ACTIVISM!»




Eleanor Tabi Haller-Jorden was our guest at the third SNK Early Bird. A real-life early riser, Tabi has been dedicated to improving social conditions through effective change since her youth. As owner of The Paradigm Forum, a think tank and consultancy, Tabi helps leading corporations and non-profit organizations break out from the constraints of convention and begin a more open dialogue and more creative work environment. The resulting change has a direct and positive effect on the corporate culture, strengthening the brand from within.



The next occasion for early risers will be June 12, 2014. SNK’s Early Bird guest will be Lutz Jäncke, Professor of Neuropsychology at the University of Zurich. His topic – «Is our brain rational?» – will offer insights into the ways in which our brains are shaped by experience. SNK’s guiding principle ‘Brand as Experience’ comes to mind…