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Early Bird: Freitag brothers

20 September 2013

September 18, 7:30 a.m. In the early morning, with coffee and croissants, the topic is “Can a cult brand be planned?” Guests at this new series of talks by SNK were the Freitag brothers, namesake of the equally legendary and robust bags.




SNK Early Bird is a morning chat, nearly an hour, designed as an inspiring way to start the day for people interested in brands. Emphasis is on personal insights that go beyond the familiar. Cheerfully, Markus and Daniel Freitag switched back and forth between anecdotes from the early days to strategies for current expansion in Asia. Their adherence to principles, in particular “wabi-sabi,” a multi-layered aesthetic concept from Japan, is especially impressive.