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Betty Bossi: hand braided and freshly baked

27 September 2016

Betty Bossi and Marché Restaurants Schweiz AG have a new cooperation and with Zopf & Zöpfli are launching a new fast food concept for locations with high frequency pedestrian traffic. As the name suggests, the shops offer “Zopf ” (Swiss braided bread) of all kinds and sizes. The first point of sale for Zopf & Zöpfli opened on September 23, 2016 in the main train station in Bern.

SNK was involved in the development from the very first idea to the pitch presentation at the SBB through to execution. One important aspect was to design an identity and sender that reflects the heritage of Betty Bossi in a contemporary way. SNK designed the Zopf & Zöpfli label, defined the color concept and typography and developed sketches of the realization such as packaging, coffee cups, napkins, etc.