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Candid commentaries

9 May 2018

Since 2005, SNK has developed and realized the Annual Report for PKRück. The only requirement also for the 13th edition: no milk-toast idea, but a concept tailored to the brand positioning. For PKRück this means: clear, clever, savvy and completely unconventional. As the front cover of the Annual Report 2017 clearly shows: at PKRück things are rigorously questioned, actively thought through, constructively criticized and carefully examined. Solid figures are not preprogrammed here, but always the sum of countless fresh ideas and helpful input from competent employees.



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