Early Bird: Cornerstones of brand valuation
10 October 2014
Is brand valuation now established and acknowledged as valuable or is it simply big business? Who wants to know the value of a brand and how does it correlated to a company’s success? These questions and more were discussed at the Early Bird morning talk, leaving guests thinking and inspired to start the day.
Daniel Kraft talked to the branding specialist Nik Stucky about the possibilities and limits of brand valuation.