Beercase: on brand mission
15 July 2016
On Thursday, July 14 July 2016 SNK invited strategic planners of the Account Planning Group Switzerland to “Beercase”. At the informal gathering, with a cool beer in hand, Armin and Stephan used Bauwerk and Orb cases to present the strategic thinking behind brand mission and purpose. Lively discussion and another beer or two rounded out this successful event.