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Erstklassige Finanzberatung und -lösungen – schweizweit und weltweit.

UBS is one of the world’s leading banks and, also thanks to its professional and far-sighted brand management, is regarded as a flagship in the financial world.

SNK has been UBS’s global lead agency for brand design for over 18 years. Among other activities in this function, SNK executes the annual UBS Brand Spotlight, the annual assessment of agency work worldwide.


In 2015, SNK was responsible for the entire UBS redesign: the visual language, colors, typography and layout were assessed, redesigned and aligned to digital tasks. The goal: UBS presents itself as a modern, clear and approachable bank with a client-oriented and differentiated approach. Previously as lead agency, SNK facilitated the redesign in 2010, as well as the gradual introduction of the single-brand strategy and the establishment of a globally uniform corporate design, starting in 2003.


Since 2000, SNK has conceived and realized internal and external communication measures and media for many UBS businesses and has developed and conducted internal training and workshops on branding and brand design topics.



UBS rebrand 2015: SNK developed a completely new design including visual language, colors, typography and layout.




Tone of voice: SNK was involved from the start in the development of a new tone of voice for UBS – resulting in clear, modern and human communication at all touch points.



SNK developed and updated the design of various UBS sponsorship engagements:

UBS Art Basel
UBS Guggenheim MAP
UBS Hong Kong Open





Services Brand identity · Brand structure · Naming, claiming · Brand design · Communication concept · Digital media · Print media · Signage · Internal branding · Employer branding · Brand guidelines · Brand training ·

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