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Making the innovative power of a hearing system pioneer visible

Phonak is the leading hearing aid solutions manufacturer and the authority on hearing acoustics. With a wide array of technological innovations, Phonak returns quality of life to people with hearing loss.

SNK reworked the Phonak brand design and developed a digital brand platform that laid the foundation for uniform implementation in all countries. The close cooperation with Phonak also focused on professional brand management and continuous, long-term brand strategy and design development.


The brand identity is strengthened and enhanced through consistent application of the existing design elements.


The Phonak “soundscape” puts a spotlight on the brand color and ensures recognition throughout the entire experience chain. The multi-faceted landscape portrays people in different environments where hearing could be effected. Various objects set colorful accents, reflecting the Phonak claim “Life is on”.


Simple, clear and memorable App icon and App.


A digital brand platform with global access serves as an internal and external working tool.




Services Brand identity · Brand positioning · Brand design · Key messages · Digital media · Print media · Brand guidelines · Brand training ·