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Canton St. Gallen

A canton with a fresh new presence

Communication from the Canton of St. Gallen was inconsistent and no longer in keeping with the times. The challenge was to create a strong overall appearance and still give organizational units – from parliament and the government to the police and cultural sponsorship – room to communicate as needed.

SNK won the competition among 47 agencies and, in cooperation with the State Chancellery, developed the components of the cantonal identity in stages.


The concept reserves the upper part of the communication for the official sender with the heraldic coat of arms. The lower part can then be designed to fit the needs of each specific target-group.


The design systematic clearly conveys the sender as St. Gallen and also reflects the core values of the Swiss canton: competent, versatile, fresh, independent and reliable. It allows for flexible communication in a cost-effective way.





Services Brand analysis · Vision, mission · Brand identity · Brand positioning · Brand structure · Logo development · Brand design · Communication concept · Digital media · Print media · Brand guidelines · Brand training ·

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